Fear, uncertainty, and doubt (FUD) is as old as time. In a nutshell, it’s a disinformation tactic. You put out false information, engendering fear, in the hope that you can manipulate people toward a particular outcome favorable to you. No, I’m not talking about Donald Trump and the 2024 US election. I’m talking about Matt Mullenweg, WordPress.org, and Automattic over the last month.[1]
My introduction to FUD was in the late 1990s. I was in high school, I was playing around with Linux, and I was a regular poster on Slashdot. This was the high-water point of Microsoft trying to undermine public confidence in open source in general and Linux in particular. This was the period of the “Halloween documents” and SCO v. IBM. Rather than compete on the technical merits, Microsoft sought to create an environment where companies were afraid to adopt open source technologies because of nebulous licensing or patent concerns. The fact that these efforts ultimately failed doesn’t change how much time and money was spent combatting them. The opportunity cost was high.
Which brings me back to WordPress. I wrote yesterday (“The call is coming from inside the house”) about Matt Mullenweg’s seizure of Advanced Custom Fields on the WordPress.org plugins repository. I mentioned in passing that he also banned WP Engine from the repository. Something I didn’t mention is that logging into WordPress.org now requires you to attest that “I am not affiliated with WP Engine in any way, financially or otherwise.”